Dr. Richard Wardrop shares his perspectives on ways to imbue high value care into your own practice and into that of your team. He shares strategies for identifying and understanding your institution's culture, why culture matters if you want to make high value care changes, and how through meaningful engagement with your work, your colleagues, and your patients you can reject burnout and find professional and personal fulfillment. Super inspiring talk! Finally, he also discusses how he and a team were able to quickly deploy a high value strategy for conserving their blood donation supplies during the COVID pandemic.